For example, if you were a quick serve brand wondering where consumers were talking about eating out, would Reddit top your list of locations? It should. When your brand is ready to make a move, you need to know where the conversation is taking place – and who is doing the talking. Keeping up with trends and their effect on the voice of the customer (VoC) is like trying to hit a moving target. Consumer attitudes and perceptions shift like sand with every tidal surge of trends that flows through the market.
#Social listening tools full
You have your hands full with product development, marketing and your day-to-day operations. It can be done, but it’s foolishly dangerous. Likewise, running a business in today’s market without social listening is similar to flying blind.
It’s possible to fly an airplane without instrumentation, but it significantly reduces a pilot’s ability to manage risk. Why Social Listening is a Powerful Competitive Tool With that, let’s look at how social listening tools can give you a clearer picture of your category and the competition within it. The only question is which side of the equation you’ll be on! And in a survey targeting 200 brands, only 51% used social listening to some degree – so the potential for competitive advantage is very real.
There were 3.6B social media users worldwide in 2020, and that number is expected to reach 41B by 2025. Social listening tools will only grow in its capacity for brand insight.The consumer data analytics market is on a trajectory to reach $10.2B by 2025.Here are a few figures showing growth in the industry and why you need to get ahead of the curve. Social listening is already an indispensable skillset for brands, but not everyone’s on board yet. 10 ways social listening is impactful to brands.How brands using social listening have a clear competitive advantage.Why social listening is a powerful competitive tool.In this post, we’ll explore how you can use social listening tools to beat your competitors, with a focus on: In the competitive world of business, every scrap of intel offers a tactical advantage since information works to displace risk. Brands that are not using social listening tools to inform their business intelligence are at a disadvantage compared to competitors that do.
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